You might find yourself struggling to capture and hold on to your audience’s attention on the internet. Nowadays, almost all businesses have their own websites online. This makes it easier for your audience to move on to the next website if yours fails to meet their expectations. Hence, you need to find a way to make sure that your content can stand out from the rest. This is where the importance of responsive web design comes in.
Your website design can play a critical role in influencing customers’ decisions. Hence, you should take it seriously when building your very own website.
Aside from the aesthetic aspect of your design, you should also consider its responsiveness.
Doing so will allow you to fully take advantage of the benefits of having a website for your business.
Why do we need a responsive website? Here are some of the reasons:
- Attract more audiences
One of the benefits of responsive web design is an improved SEO. With responsive designs, you have stronger backlinks and better bounce rates. This, in turn, translates to higher rankings in search engines such as Google.
The higher your website ranks in SEOs, the more visibility it can get. This is because it now appears easily and more frequently during your audience’s searches on the internet.
Moreover, having a responsive website design means your website becomes more accessible than ever. Anyone can access it via their smartphones, tablets, or even their smartwatches.
This allows you to reach out to a wider set of audiences especially those who mainly use tablets and smartphones for web surfing.
- Faster loading time
You might be wondering, what problem does responsive design solve? If you are struggling with a website that takes forever to load, then using a responsive design might just be your solution.
Having responsive images and fluid grids means it will take significantly less time to finish loading. This can have a direct impact on your overall webpage load time.
This can also help optimize your website for smartphones and tablets. Your images will automatically readjust their size to accommodate the change in screen size.
Likewise, the layout will instantly realign itself in the process. This makes it easier for mobile users to navigate your website using their smaller devices.
- Boost customer engagement
Audiences nowadays have a shorter attention span than before. It also doesn’t help that they now have access to more content than ever. If your web pages take too long to load or keep crashing midway through, they can easily abandon your website and move on to the next.
Fortunately, you can enhance user experience through responsive web designs.
Having responsive content for your website can encourage your customers to explore and engage more with your brand.
That’s because they can easily click through the different links and load up different pages from your website. This might even lead to a boost in social sharing.
Having responsive social media buttons makes it easier to share your links to their own social media channels.
- Higher conversion rates
Higher traffic. Faster loading times. Better customer engagement. Combining all these factors together can lead to high conversion rates for your business.
In fact, a study by Deloitte shows 8%-10% of businesses who improved their website’s responsiveness have also increased their conversion rates in the process. This just shows how web design has a significant impact on your customers’ decisions.
Providing a consistent user experience can also boost up your credibility and reputation online. This can further help in generating more leads and converting new customers in the long run.
After all, your website basically represents your business. You must make sure that you put your best foot forward and leave a lasting impression on all your visitors. By having a professional-looking website, users will most likely trust you more.
- Easier and cheaper maintenance
Another benefit to having a responsive website is the maintenance. It is easier and cheaper to run a website with responsive designs and elements compared to others. For one, you no longer have to manage multiple websites for different devices all at once.
You only have to concentrate all your efforts and resources on a single platform. This means you only need to apply changes and test your website once.
And if you want to save up on more time and cost in building a responsive website, you should consider using software instead of doing it from scratch. You can check out this article to determine the right website builder software for you.
- Become more flexible and futureproof
Nowadays, almost 45% of the global population prefer using mobile devices with smaller screens to surf the internet rather than laptops and desktops. Hence, you should set your sights on optimizing your website across all screen sizes.
Otherwise, you might end up limiting your audience reach in the long run.
With a responsive web design, your website is no longer limited to the screen size you designate. Your page can load properly and still look great across all devices regardless of their screen dimensions.
And as devices continue to become more portable and personal, you need to futureproof your website and make sure that it can adapt to whatever screen sizes available.
One good example of a device to watch out for is a smartwatch. The screen on this device will definitely be a challenge for any website. But having a responsive web design might just be what you need to overcome this challenge.
- Consolidates analytics and reporting
It is difficult to monitor multiple websites across different devices. You might end up struggling to keep up with the onslaught of data coming from multiple sources all at once.
Worse, you might end up missing critical information that can help improve your website and business.
Having a single responsive website makes it easier to collect data and consolidate reports on your performance. You can instantly identify where traffic is coming from.
Likewise, you can clearly see how users engage with your brand via your website. This can also help you determine what works in your website and what horrible mistakes you need to avoid in the future.
In turn, this will allow you to make smarter and better decisions on how to run your website.
Time to redesign your website
The internet is becoming more saturated with content. You now have more competitors than ever vying for your audience’s attention online. If you find yourself struggling to maintain traffic, this might just be one of the tell-tale signs to redesign your website. And as the number of devices on the market continues to grow, you must make sure that your website is completely futureproofed.
This is where web design comes in. When it comes to creating a website, you shouldn’t just focus on the visual aspect. You should also make sure that it is responsive and flexible.
With the different technologies available for website building, you can easily create a responsive website for your business.
Whether you decide to build from scratch or use pre-made templates, you can use software like OLITT. It can help you design professional-looking and responsive websites with just a few clicks.
The tool should help you achieve responsive website design without breaking a sweat.