You are going to learn about the must have pages on your website.
Congratulations on deciding to finally have a website for your business.
It is a decision most of your peers are mulling about, just kicking tires and never actually getting down to start.
In fact, look at these numbers by Blue Corona;
- More than 36% of small businesses don’t have a website.
- 35% of small businesses think their operation is too small to need a website.
- 58% of small businesses that don’t have a website plan to build one in 2019.
No matter their reasoning, there is no enough reason to justify not having a website.
70-80% of people research a company online before visiting it or making a purchase.
And do you know what they find?
Nothing if you do not have a website.
You now understand why it is a big deal that you have decided to give it a go.
Wanting to build a site is something, knowing what to include is another thing.
Here at OLITT, we understand the pain of sitting face to face with a blank screen.
That is what this guide is here to solve.
To give you a heads up on the must have pages on your website.
5 most important pages on a website
Here are the five must-have pages when building a website.
#1 – Homepage
The homepage is and will be the most visited page on your entire website.
As such, it should be appealing and gives a pleasant first impression.
Why?
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave.
So what should your homepage contain?
- Logo
- Navigation
- Headline
- Call To Action (CTA)
- Footer
- Images.
This is important;
The homepage should serve as a gateway to your website.
It should point the visitors to wherever they want to go.
#2 – About Us Page
About page has one purpose; inform your visitors about the company and its operation.
This is your chance to wow your readers about the history of your business and sell them your vision.
What should you put on your about page?
- Share the story of your business and why you started it
- Explain your business model or share how you make the products
- Share pictures of the founders or employees
#3 – services or products page
What are you selling or offering?
Put them under this section.
If you are an online store, this is your shop section.
You should include it in the navigation.
The page should contain inviting product pictures accompanied by a description.
For example;
If you are selling headphones, your product page should contain images and descriptions of the product.
The product description is your chance to convince the visitor to buy the product or service.
Talking of convincing, your product or service page is your money-maker.
For this reason, implement measures to increase conversion rates.
- Add reviews and testimonials to boost trust and credibility
- Include live chat support if you available
- Add CTAs here with limited time offers (use timers if possible).
#4 – Blog page
Having a blog page is your chance to connect further with your audience through content.
It gives you a chance to demonstrate your expertise and educate your readers further.
Here is where you post articles according to your schedule.
Make sure the blog page is kept fresh.
Readers and search engines adore fresh content.
Additionally, make the content valuable and actionable.
In your every post, include ways your readers can implement the information learned.
#5 – Contact page
After someone lands on your homepage, goes to your about page and likes your company story.
And then proceeds to the products page.
But before they make the purchase decision, they want a personal question answered, where do they turn to?
Your contact us page of course.
Make it easier for your website visitors to keep in touch with you.
This helps foster a relationship that may result in repeat purchases.
In conclusion
There are other must have pages on your website like the Frequently Asked Questions (FAQs) page.
This page helps answer common questions your visitors have and reduce the backlog on your support system.
Use this to get you started.