In this guide, you will learn exactly how to promote clothing brand online.
See, every business requires a marketing plan.
Unfortunately, some entrepreneurs ignore this vital aspect of running a business. And you can almost predict where they are going to end up in under a year.
Excluding a marketing strategy from your business plan is a recipe for disaster.
Running a business without advertising is like throwing a stone into the dark and hoping it hits something.
As such, if you have a clothing brand, here are some proven strategies you can use now to make more sales.
But before we dive into these strategies, there is something you need to know.
It is very much unlikely for someone to buy from your brand during the first encounter.
That is where the aspect of ‘touchpoints’ comes into play.
Ideally, a touchpoint is an interaction between your brand and the prospect.
So, what is it exactly?
According to Hubspot, a touchpoint refers to a voicemail, email, or live conversation.
According to them, social media interactions don’t qualify as a touchpoint. And instead, you can leverage social media to gather information (more on this later).
Why is this important?
Before a prospect makes a purchase, it takes at least 8 touchpoints.
This means that you need to interact with the prospect up to 8 times before they finally make that buying decision.
With that in mind, you can set up marketing strategies that incorporate this vital pillar in your clothing brand marketing strategies.
How To Promote Clothing Brand: Create a website with OLITT
In 2019, there were an estimated 1.92 billion digital buyers.
Also, during the same year, eCommerce sales accounted for 14.1% of retail purchases worldwide.
Additionally, online store retail purchases are expected to grow from 14.1% to 22% by the year 2023.
What does this tell you?
If you are looking for the best way to promote your clothing brand, opening an online store your answer.
See, in 2020 during the pandemic, people couldn’t move around, thanks to restrictions.
As a result, individuals resorted to shopping online, which resulted in revenue growth for online stores.
The question is not whether you should get a website.
It is about how much money you are leaving on the table if you do not have an online store.
One more thing;
Gone are the days when you had to hire some expensive designer to do your website.
With tools like OLITT, creating an eCommerce website has been made easy.
Here is how;
First, go to https://www.olitt.com/
Click on Create A Free Website to get started.
The next step is to pick the Online Stores category.
And then go through all the online store templates available.
OLITT comes with templates for single-product and multiple-products stores.
The last step is to start editing.
OLITT comes with an easy-to-use drag and drops tool.
This means that you don’t need coding skills to create stunning websites.
From here, everything is done.
- You can now connect a custom domain to your online clothing store.
- Use our free DNS management system.
- Get access to a global CDN network with over 42 PoPs among other things.
Try it now for free here.
How To Promote Clothing Brand: Blogging
You hear blogging and you wonder, how does it differ from having a website?
Well, having a website doesn’t mean you are blogging.
As Wikipedia put it, blogging is “’blogging’ is now loosely used for content creation and sharing on…”
It can be on social media or your website.
So, if you are creating long-form content and posting on your website, you are ‘blogging.’
Now, how does it help you market your clothing brand?
Well, after creating an online store, you can go ahead and start writing about what you are selling.
For example;
If your online store deals with ladies’ clothes, you can start creating content around these products.
Your articles could look something like this;
- 5 Types of Dresses for Every Women Should Know
- 7 Dressing Styles for Ladies 2021
- 110 African dresses for women ideas
Once you have created these articles, go ahead and insert links to your online store.
By doing so, you make it easy for the readers to click and shop if they like what they read.
Why should you consider this?
97% now use online media when researching products or services in their local area.
This means that customers go online to do some digging before buying.
For this reason, having a blog attached to your clothing store increases your chances of being found.
How To Promote Clothing Brand: Influencer marketing
Businesses are making $5.20 for every $1 spent on influencer marketing (Source).
Shocked?
Here is why;
Not only do 49% of consumers depend on influencer recommendations, but 40% had also purchased something after seeing it on Twitter, YouTube, or Instagram (Source).
This spells one thing;
You need to incorporate influencer marketing to help promote your fashion business.
In fact, according to Influencer Marketing Hub, 50.7% of brands working with influencers run eCommerce stores.
Is this something you’d be interested in?
Here is a tip;
Instead of going for the mega-influencers (those with 1m+ followers), partner with micro-influencers.
Here is why;
Micro-influencers attract higher engagement rates as compared to mega-influencers.
And when it comes to this promotion strategy, engagement is everything, especially now when platforms such as Facebook and Instagram have changed.
They are using engagement as signals to either push or ignore your content.
Additionally, higher engagements mean more revenue on your side.
How To Promote Clothing Brand: Be active on Social Media
Ever since social platforms came into the limelight, brands have had a cheaper way to promote their products.
As of 2021, there are over 3.78 billion social media users, which is a five percent increase from last year.
This means that social media is still a viable option to market your business.
But there is a challenge.
For effective social media marketing campaigns, you need to first identify where your target customers hang out.
After that, your next move is to create a plan on how to convince them to buy from you.
Lucky for you, the product is mostly fashion, right?
Well, here are some of the social media platforms frequented by fashion-enthusiasts;
- Pinterest for gaining fashion ideas
- YouTube
- TikTok
Therefore, consider having a presence in any or all of these platforms.
For example;
After publishing an article on your blog, create a pin and publish it on Pinterest. Also, create a video and upload it to YouTube.
Considering Facebook and Instagram supports cross-posting, it should be easy creating content for them.
How To Promote Clothing Brand: Email Campaigns
According to Statista, there are 3.9 billion users (as of 2019), and the number is expected to grow to 4.3 billion users by 2023.
That is half the world’s population?!
This shows that you shouldn’t ignore email marketing.
In fact, for every $1 you put into email campaigns, you should expect an average return of $42 (DMA, 2019).
Meaning, email marketing has better returns than influencer marketing.
With that in mind, how should you use this strategy to market your fashion business?
Here are some strategies to get you started;
- Implement email campaigns as a way to recover abandoned carts. According to Omnisend, sending three abandoned cart emails results in 69% more orders than a single email.
- Use email campaigns to distribute your content
- Every time you have an upcoming promotion, start with your email database
How To Promote Clothing Brand: SEO
Having a business website helps you win half the battle.
The next hurdle is getting people to see your online store.
One of the ways you can do that is by making sure your site is search engine friendly.
To do that, you need to implement SEO practices which include;
- Making sure your site is secure (install SSL certificate).
- Reduce the page loading speed so your site loads faster
- Make sure the website is mobile-friendly because over 50% of the internet traffic are using mobile devices
- Write SEO-optimized product descriptions and articles
- Leverage link building to increase the authority of your online store domain.
How To Promote Clothing Brand: Publish more video content
Oberlo recently did a survey and they found out that 60% of businesses use video as a marketing tool.
Additionally, 61% of marketers see the video as a “very important or extremely important” part of their marketing strategy.
If you are not using videos, this is the time.
Why?
Because people will spend 100 minutes a day watching online videos in 202.
- Record a video of a product review and post it online
- Share videos testimonials of your existing clients
- Show behind-the-scenes of your business. This helps your clients relate to your brand
- Embrace live streaming when launching a new product line or making an important announcement.
There are endless ways you can incorporate video into your content strategy.
Final thoughts on marketing a fashion store
Marketing a business is easy, thanks to the internet.
All of the strategies discussed here can be used together to drive better results.
Alternatively, you can start with one and move to the next after establishing firm grounds.
To this end, get a free website now, no credit card is required.